Audio Technica VM740ML Dual Moving Magnet Stereo Cartridge with MicroLine™ stylus
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Audio Technica VM740ML Dual Moving Magnet Stereo Cartridge with MicroLine™ stylus

  (4 Reviews)
£241.66 Exc. VAT |  |

Audio Technica VM740ML Dual MM Stereo Cartridge   


High-end model featuring a MicroLine™ stylus in an aluminium die-cast alloy body. In addition to outstanding high-frequency reproduction, this model enables clear sound image localisation.


Using an ultra-lightweight stylus tip ground to a high level of precision, we have achieved a combination of low distortion rate with fuller frequency reproduction during playback. This stylus tip extracts every possible piece of information from the grooves on a record.


Instead of using a single, large magnet, the two magnets are arranged in the shape of a "V". The two magnets are positioned precisely to match the positions of the left and right channels in the stereo groove walls. Consequently, the VM design ensures outstanding channel separation, extended frequency response and superb tracking.

Para-toroidal generating system

Para-toroidal coils improve generating efficiency and offers superb linearity, since leakage of magnetic flux in this continuous and unitised magnetic circuit is low. Permeability of the cores is also optimised through the use of laminated cores.

Centre shield plate reduces crosstalk

A permalloy centre shield plate enables the effective separation of left and right channels, suppressing electrical crosstalk to below 40dB. This is similar to the actual crosstalk value found in the grooves of the record itself.


  • MicroLine™ profile diamond stylus offers high frequency response with less wear & distortion than elliptical or conventional linear contact styli
  • VM type dual magnet design ensures outstanding channel separation, extended frequency response and superb tracking
  • Lightweight tapered aluminium cantilever allows for faithful reading of the record groove
  • Centre shield plate enables the effective separation of left and right channels, suppressing electrical crosstalk to below 40dB
  • Die-cast aluminium alloy housing reduces vibration and adds a natural electrical shield.
Type VM Type
Mounting 1/2” centres
Frequency Response 20 - 27,000Hz
Channel Separation 28dB (1kHz)
Output Channel Balance 1.0dB (1kHz)
Output Voltage 4.0mV (1kHz, 5cm/sec.)
Vertical Tracking Angle 23˚
Vertical Tracking Force Range 1.8 – 2.2g (2.0g standard)
Stylus Shape MicroLine™
Stylus Size 0.12 x 2.2 mil
Stylus Construction Nude Square Shank
Cantilever Aluminium Tapered Pipe
Coil Impedance 2,700Ω (1kHz)
Static Compliance 40 x 10-6 cm/dyne
Dynamic Compliance 10 x 10-6 cm/dyne (100Hz)
Recommended Load Impedance 47,000Ω
Recommended Load Capacitance 100 – 200pF
Weight 8.0g
Dimensions 17.3 (H) x 17.0 (W) x 28.2 (L) mm
Replacement Stylus VMN40ML
Accessories Included Cartridge installation screws 5mm ×2 and 10mm ×2, Washer ×2, Hexagon nut ×2, Non-magnetic screwdriver ×1, Brush ×1, Lead wire set ×1
Average Rating (4 Reviews):  
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AT VM740ML Moving Magnet Cartridge.
07 November 2021  | 

It arrived well packaged and in perfect condition. Having carefully read the instructions, I removed it from it's box. There was a minor problem with a thin piece of clear acetate plastic that they had used head factory fitted as extra protection it it was between the stylist unit and the cartridge body itself. I mention this because I have never experienced this in the quite a few cartridge use that I have unpackaged in my time. It's not an anyway a problem it's just that I was surprised by it that's all and I am sure it provides extra protection during transit.

The installation went easily and well l8 uses the old-fashioned fixing points so you have to use a nut and bolt to secure it to the headshell through the channels provided on either side of its body. Not a problem at all for me.

Once setup I put it through its paces.
Attracts really well l&q gives a sweet and room filling soundstage. If the pressing in the mastering of the record you are listening to is top-quality than that is what you will hear. It's compares extremely well too far more expensive cartridges I have heard on my system. It runs smoothly through the grooves leaving hardly any surface noise. Advantage of a moving magnet as well is that you can simply replace the stylus when it becomes worn without the need to remove the body from the headshell meaning that you don't have to go through the whole process of resetting up a new cartridge.

I am enjoying using this cartridge very much and it is giving me a detailed and revealing presentation of my whole record collection. I would certainly recommend it to anybody who likes to listen to vinyl.

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5 of 8 people found this review helpful.

05 February 2021  | 

Purchased this cartridge to fit to my Rega planar 3 which had the standard Rega elys 2 fitted. Fitting can be fiddily but once installed the sound quality upgrade is without doubt, highly recommend.

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2 of 4 people found this review helpful.

18 June 2020  | 

Thank you Analogue Seduction for the excellent customer service and prompt shipping.

The VM740ML is an excellent MM cart with a typical modern AT MM sound, detailed and slightly bright (but not etched) with unparalleled tracking and sibilant handling, if your speakers are slightly warmish sounding the AT can be an excellent match.


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7 of 9 people found this review helpful.

Audio Technica VM740ML
22 December 2018  | 

High quality build and finish. As with the other cartridges from the new VM line, the tracking force has been increased for better compatibility with common medium-mass tonearms. The rest of the design and look are traditional for AT MM cartridges.
Sound: transparent, fatigue-free, with good dynamics and lots of details. Unlike some previous AT designs, there is no unwanted HF lift-up. The cartridge never sounds too bright or harsh. My opinion - very good and recommended product.

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11 of 13 people found this review helpful.

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